" Instinctively, we all know creativity at work is important. If creativity sees the commercial light of day, if it actually happens, that's innovation; and innovation means growth. So ultimately, all our business futures depend on our ability to be creative at work."
? What If - The Innovation Company
In other words, organizational performance is directly proportional to an organization's capability for innovation.
And if you don't like change and you don't like innovation, we're pretty sure you're going to like irrelevance even less.
