Purpose

The purpose of the Hothouse is to up the performance of New Zealand business by creating a space for collaborative innovation between companies, young talents and investors.

In most cases individual businesses find they don't have the spare time, energy or resources to continually innovate themselves so new ideas need to be born from other creative environments.

The act of bringing together multi-disciplinary facets in a fresh and alternative space has been proven to aid the creative design process.

One of the principals of creativity and good ideas is creative tension and the space for this is provided by our Hothouse lab.

Through cross-disciplinary workshopping new design ideas are being born and tested within the safe environment of the Hothouse lab.